Jun 07 2008

Wednesday Magazine Review: Plant Engineering Magazine!!!

Posted at 9:57 pm under Uncategorized, Work is so fun!

(I work at a company that manufactures flashlights.  The lights are used by everyone from firemen and scuba divers, to the very general category of “outdoorsmen.”   We make the lights in house and then sell them to an astounding variety of markets all around the US.  An unexpected bonus of this is that we get a wide variety of free trade magazines at my work.  These magazines range from ones concerning Scuba Diving and hunting to those directed at out Mechanical Engineers and designers.  Since I sort of the mail, I get first dibs on all of the magazines that come in through the door, including some that I never could have imagined in my wildest dreams.   And since I am lucky enough to get to see magazines like “Microwave Product Digest” and you, (most likely), are not, I have decided to post magazine reviews on occasional Wednesdays, starting with this one).

AGeorgi’s Review of the May Issue of Plant Engineering Magazine!

Right off the bat, the cover of Plant Engineering let’s you know that it is not just a magazine about Plant Engineering, but so much more.  Check out the cover: 

This cover says to me, Plant Engineering is sexy.  It’s fun.  The title “Energy Audit Benefits” over what appear to be the beginning of a softcore porn movie should clue you into that (Seriously though, doesn’t this lady here look like she is just about ready to undo her bun, take off her glasses and suggest something inappropriate?).  Also inside, right in the beginng is a fun poll “What’s the relationship between product and production engineering?”  Now the magazines I normally read also have polls, but they are normally along the line of “Have you ever lied to a boyfriend about how many people you’ve slept with?”  This poll seems good too and the majority of people taking the poll (my guess is three) answered “A close working relationship” which is nice.  

From then on out, Plant Engineering kicks it into high geat with insightful articles such as “Advancements in modern VFDs” and “Selecting a Sigle Point Lubricator” which urges you to ask yourself such important questions as “Are blown bearing seals a concern?” and “Is price a deterring factor in lubricator selection?”

 

But probably the best thing about Plant Engineering is the wonderful ads, ads made by people with very small budgets and thought up by the same people responsible for desgining incredibly scienticfic techonology.  As a result, you get something like this:

Now, admittedly I am not the target audience for this ad.  But really, what was the idea here?  Is the ad supposed to demonstrate the awesome coolness of whatever the hell is being advertised by showing this little girl’s terrified face as she is sprayed with a hose?  Is this air-conditioning equipment the cool equivalent of being sprayed in the face with a firehouse?  What kinds of parents allowed their little girl to be subjected this ad? 

Clearly, this is what happens when you mix plant engineering and magazines…

One response so far

One Response to “Wednesday Magazine Review: Plant Engineering Magazine!!!”

  1. mike jon 12 Jun 2008 at 12:45 am 1

    that advertisement is amazing. i eagerly await future wednesdays.

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